While everyone else orders Aperol Spritz or beer, ask for Lagrein by the glass at Moritzino's terrace bar (faster during peak hours) — the dark, brooding, cherry-violet indigenous red grown in Bolzano 40km below you. Or try Gewürztraminer, the aromatic white literally named after Tramin village, 50km south. Glass: €8-14. The contrast is the point: DJs spinning, ski boots stomping, and you're drinking wine with 900 years of documented history. At the bar, say: 'What Alto Adige reds do you have by the glass?' Pair with a plate of Speck (smoked ham, PGI-certified, cured 22 weeks with juniper and mountain air) — the fat-smoke-wine triangle is the traditional local combination.
🔄 BACKUP: If the bar queue is brutal (it gets 20-deep at 15:00), order inside at the restaurant bar — same wines, shorter wait, less atmosphere but warmer.